Tea as well as herbal and fruit infusions are natural products which offer a broad variety of tastes and flavours. These beverages have become firmly established as part of the European way of life and are associated with culture, lifestyle and well-being. As commercial good they connect people all over the world.
Tea & Herbal Infusions Europe (THIE) is the European association representing the interests of producers and traders of tea (Camellia sinensis) and herbal infusions as well as extracts thereof in the EU.
The main objectives of the association are to establish a common European policy with regard to tea and herbal infusions and to make contact with EU-officials and representatives of other organisations and to collaborate constructively with them in any matter related to the tea and herbal infusions trade and industry.
Tea is derived from the tea plant „Camellia sinensis L. Kuntze“. The aromatic beverage is commonly prepared by pouring hot water over the dried or fermented leaves, buds and tender shots of the tea bush.
People have been drinking tea for centuries. Whether green, black or white – next to water, tea is the most widely consumed beverage in the world today. China, India, Kenia, Sri Lanka and Indonesia count among the most important tea growing countries.
From traditional herbal medicine to a modern lifestyle drink – together with our member organisations we consistently pursue and defend common interests of the herbal and fruit infusions industry in terms of joint and high-quality policy making. The main focus is on legal, scientific and public relation’s areas.